Complexity kills

I’m Jeff Beasley , a product designer from Hamburg. I build the systems that hold a product’s design together, and I write about where design and AI meet. Before this I spent years on component libraries and design tokens at a couple of product teams. I’ve been coding for 10 years and teaching half of that.

• The complexity budget of a coding agent
• Design systems for AI agents
• My thoughts on AI
• Taking maximum advantage from AI as a designer
• Design engineering redefined
• Effective developer marketing
• Coding agents and complexity budgets
• What makes a design system agent-readable
• Tokens are not enough
• Figma handoff was already broken, AI just proved it
• CSS is the interface between design and AI
• What AI still can’t decide about your product
• Content first, code second

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You can see my design work on Dribbble and coding on GitHub.